CALVIN KLEIN X CREATIVE MONKEYZ X VICE ROMANIA

About This Project

CONTEXT:

The Fall Winter 2021 CALVIN KLEIN collection was launched.

WHAT WE DID:

Generated a local campaign with the awesome Ramona & Codin from Creative Monkeyz in order to reach a key targeted audience for the brand – the gamers – by having a Twitch stream supported by Calvin Klein – it had 12,752 unique viewers.

The Generation Z & Y – also key audience – were approached through a Vice collaboration having Creative Monkeyz as stars of a cool photo shooting and an amazing interview about their journey from the creators of the cool web series, Robotzi, to being top Twitch streamers and gathering thousands of Euros for different causes.

DELIVERABLES:

• adapted concept to local market
• content creators management